Tailor product recommendations and merchandising to every shopper in real time — behavioral targeting, intent scoring, and dynamic campaigns without touching a line of code.
A few things need to be in place before the Personalization Engine can start targeting shoppers. Skim both lists.
Five steps from install to your first live personalization campaign. Screenshots coming soon.
From the Commerce Ace listing, click Install. The Personalization Engine embeds inside your Shopify admin. No separate login required.
In the app, go to Settings and enable the storefront tracking script. This lightweight script tracks page views and product interactions to build each shopper's intent profile — no PII is collected.
In the app, click New Campaign. Set the campaign name, target audience (all visitors, new visitors, returning visitors, or high-intent), and the products or collection to promote. Set a start date and optionally an end date.
Go to Online Store → Themes → Customize. Find the page where you want recommendations to appear (homepage, product page, etc.) and add the Commerce Ace Personalization block from the app embeds or section library.
Set the campaign to Active. The dashboard shows impressions and conversions in real time. Let it run for at least a week before drawing conclusions — the intent engine gets smarter as it collects more behavioral signals.
These are the key campaign settings and what they control.
| Setting | What it does | Recommended |
|---|---|---|
| Campaign name | Internal label for the campaign — not shown to shoppers. | Descriptive: "Summer Sale — High Intent" |
| Target audience | Which visitors see this campaign — all, new, returning, or high-intent (those who've viewed 3+ products). | High-intent for conversion campaigns |
| Products / collection | Which products are featured in the recommendation block for this campaign. | A specific collection or hand-picked products |
| Campaign status | Active campaigns show on the storefront. Inactive campaigns are paused. | Only one active campaign per placement at a time |
| Start / end date | Campaign schedule. End date is optional — campaigns run indefinitely if no end date is set. | Set end dates for seasonal campaigns |
| Headline | The text shown above the product recommendation block on the storefront. | "Picked for you" or "You might also like" |
What we tell every Commerce Ace merchant on their onboarding call.
Start with your homepage
A homepage personalization block targeting returning visitors with their most-viewed category is the fastest way to see a conversion lift.
Let it collect data before judging
Run each campaign for at least 7 days before comparing conversion rates. The intent engine needs behavioral signals to personalize effectively.
Target high-intent shoppers for sale campaigns
Visitors who've viewed 3+ products are your warmest leads. Show them your best offer — a sale collection, a bundle, or a hero product.
Use end dates for seasonal promotions
Set an end date on holiday or sale campaigns so they automatically deactivate — no manual cleanup required after the promotion ends.
Only run one active campaign per placement
Running multiple active campaigns on the same page section can cause conflicts. Keep it to one active campaign per block placement.
Check impressions vs conversions weekly
High impressions with low conversions means the wrong products are being recommended. Adjust the campaign's product selection or target audience.
It tracks page views and product interactions (views, clicks, add-to-cart events) on an anonymous, session-based basis. No names, emails, or personally identifiable information are collected. Visitors who opt out of tracking in your store's cookie consent are excluded entirely.
A shopper is flagged as high-intent when they've viewed 3 or more products in a session. The engine uses this signal to prioritize them for conversion-focused campaigns.
Yes — but only one campaign should be active per block placement on a given page. Multiple active campaigns targeting the same placement can conflict. Use different placements (homepage vs product page) for concurrent campaigns.
Yes — the recommendation block is compatible with any Shopify theme. It's added through the Theme Editor's section or app embed system, with no theme code modifications required.
The engine starts collecting data immediately but needs at least 7 days of traffic to build meaningful intent profiles. Stores with higher traffic see faster personalization improvements.
