welcome to commerce ace
Design. Systems. Personalization that performs.
overview
Looking for Shopify or Agentic Commerce architecture, AI personalization, or custom GPT development? Commerce Ace delivers smart commerce experiences built for scale
Hello, I'm Albert — a commerce engineer and founder of Commerce Ace, a boutique consultancy specializing in Shopify development, Salesforce Agentforce Commerce, and AI-powered commerce solutions.
Through Commerce Ace, I help B2B, B2C, and DTC brands launch faster, sell smarter, and automate more — combining deep technical engineering with a product manager's mindset to deliver commerce experiences that are scalable, fast, and built for growth.
By working directly with founders, CMOs, and product teams, I stay embedded in the work — building real partnerships, not just delivering code.
recent projects
AI Agents & Personalization Systems
Behavioral Personalization Engine
Situation — Visitors to Commerce Ace were browsing service pages without a clear nudge toward taking
Ace — AI Service Assistant
Situation — Commerce Ace needed a way to engage site visitors intelligently and in real time — answering questions
Blog Poster — Claude AI Blogging Agent
Situation — Maintaining a consistent, high-quality blog is one of the most time-intensive parts of running a solo
Slack Webhook — Real-Time Lead Notifications
Reflect — Simple automations like this have an outsized impact on how a lean operation feels and runs.
Homepage CMS — Custom Content Management System
Situation — Managing homepage content on a fully custom stack meant touching code every time a project
Custom Shopify Builds
WearSPF.com - Custom Shopify Build
Situation — WearSPF needed a fully custom e-commerce presence built from the ground up — one that matched their
TheFaceHaus.com - Custom Shopify Build
Situation — The Face Haus needed a custom Shopify store that could serve as both an e-commerce platform and
DCLSkincare.com - Custom Shopify Build
Situation — DCL Skincare needed a custom Shopify store that could reflect the sophistication of their brand while
Product Management
Yanmar — Unified Login Experience
Situation — Yanmar operated three separate login portals — the Yanmar Owners Community, the B2B Dealer
Yanmar — B2B Platform Consolidation
Situation — Yanmar was running their B2B commerce operations on a separate third-party platform alongside their
Yanmar — Traffic & Conversion Optimization
Situation — Yanmar Commerce had a checkout funnel with meaningful drop-off, a financing flow that pushed users
Salesforce Agentforce Commerce
Chrome Tour 2026 Campaign Page
Situation — Callaway Golf was launching their 2026 Chrome Tour golf ball line and needed a high-impact marketing page
Inertia Pickleball Paddle Launch
Situation — Callaway was entering the pickleball market for the first time with their Inertia Pickleball Paddle line
Homepage Content Management
Situation — CallawayGolf.com required ongoing homepage refreshes, content updates, and personalization management
why commerce ace?
Personalized solutions. Practical strategy. Built for growth.
How can data improve your eCommerce experience?
I use data as more than a reporting tool — it fuels strategy. From optimizing UX to building personalized journeys, every decision is backed by insights that increase performance and drive growth.
What is audience-centered UX design for eCommerce?
Great design goes beyond aesthetics — it drives conversions. I craft digital experiences based on how your customers actually shop, click, and decide — building loyalty through empathy and usability.
Need help bringing your eCommerce vision to life?
You have the brand — I bring the execution. From wireframes to working systems, I turn your ideas into scalable, conversion-focused digital experiences.
Why do the smallest details matter in eCommerce?
Every pixel, interaction, and AI prompt matters. I obsess over these details — because they separate average sites from exceptional commerce experiences that convert and retain.
Struggling to integrate Shopify, Agentic Commerce, or custom APIs?
I connect your commerce platforms so they work seamlessly together. From Shopify, Agentic Commerce and Klaviyo to custom GPT tools, I build scalable systems that sync your tech stack and grow with you.
Looking for custom Shopify or GPT-based commerce solutions?
No copy-paste builds here. Every implementation is tailored to your business logic, customer journey, and growth goals — built using clean, scalable code.
Do you need long-term support after launch?
Post-launch is just the beginning. I stay involved to test, optimize, and improve your stack — from AI personalization logic to UX updates that lift conversion and retention.
What does an end-to-end eCommerce partnership look like?
From the first conversation to post-launch support, I stay fully embedded with your team. You're not just hiring a freelancer — you're gaining a collaborative partner invested in your brand’s success at every stage of the journey.