A storefront concierge that answers product questions, recovers carts, and closes the sale — powered by Claude AI, right inside your storefront chat widget.
A few things need to be in place before the Shopping & Support Agent can run. Skim both lists — the second one saves support tickets later.
Four steps from install to live chat on your storefront. Screenshots coming soon.
From the Commerce Ace listing, click Install. The Shopping & Support Agent embeds inside your Shopify admin under Apps — no separate login required.
After install, open the app in Shopify Admin at least once. This step is important — it activates the connection between the app and your store so the widget can start responding.
In the app, go to Settings. Fill in your store description, welcome message, assistant name, and brand tone. This is what Claude reads to answer questions in a way that sounds like your brand.
In Shopify Admin, go to Online Store → Themes → Customize. In the Theme Editor, click App Embeds in the left panel and toggle on the Commerce Ace Shopping Agent. Save the theme. The chat widget will now appear on your storefront.
Every setting lives under Shopping Agent → Settings. These are the ones that most affect response quality.
| Setting | What it does | Recommended |
|---|---|---|
| Store description | What Claude reads to understand your store, products, and services. Used in every response. | 2–4 sentences, accurate to your actual inventory |
| Assistant name | The name shown in the chat widget header. | Match your brand — e.g. "Guided Shopping Agent" |
| Welcome message | The first message customers see when they open the chat. | Short and inviting — ask what they're looking for |
| Tone | The voice Claude uses — friendly, professional, playful, etc. | Matches your store's existing copy |
| Primary color | The accent color used in the chat widget header and buttons. | Your store's primary brand color |
| Order lookup | Allows customers to ask about their order status by providing their email or order number. Pro plan only. | On (Pro plan) |
| Max products | Maximum number of product cards shown per recommendation response. | 3–5 |
| Restrict to catalog | When on, Claude only discusses your products and store. When off, it can answer general questions. | On |
What we tell every Commerce Ace merchant on their onboarding call.
Fill in your store description thoroughly
The store description is the single most impactful setting. Include your product categories, brand story, target customer, return policy, and any services you offer.
Keep product titles and descriptions accurate
Claude answers from your live Shopify catalog. If products have vague titles or empty descriptions, the agent's recommendations will be generic.
Test in an incognito window
The widget persists conversation history for 8 hours. Always test in incognito or clear localStorage to see what a first-time visitor experiences.
Enable order lookup on Pro
Order status questions are the most common support request. Pro plan includes live order lookup — customers get answers instantly without emailing you.
Set a clear support message
In Settings, add a support message for when customers ask about things the agent can't handle — like cancellations or address changes. Point them to your support email.
Growth plan unlocks header color customization
On Growth and Pro plans, you can fully customize the widget header color, button colors, and close button to match your storefront exactly.
The most common cause is the App Embed not being toggled on. Go to Online Store → Themes → Customize → App Embeds and make sure the Commerce Ace Shopping Agent is enabled. Save the theme after toggling it on.
Open the app in Shopify Admin first. The app needs to load in admin at least once to activate the connection. After opening admin, go back to the storefront and try again.
No — those actions stay in Shopify. The agent can look up order status (Pro plan) and explain your return policy, but it directs customers to your support team for order changes.
It pulls your live Shopify catalog on every conversation. Products with detailed titles and descriptions get recommended more accurately than ones with sparse information.
8 hours. After that, the session resets and the customer starts fresh. This prevents stale conversations from carrying over between shopping sessions.
Yes — install the app on each store separately. Each store has its own settings, catalog, and conversation history.
