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Commerce Ace · App Guide

Blog Agent

Generate SEO-tuned blog posts on a schedule, fetch matching imagery, and publish straight to Shopify — all from one dashboard inside your Shopify admin.

Step 0

Before you start

A few things need to be in place before Blog Agent can run. Skim both lists — the second one saves support tickets later.

Requirements
  • An active Shopify plan with Blog Agent installed from the Commerce Ace listing.
  • At least one Shopify blog created under Online Store → Blog posts.
  • A Commerce Ace Growth or Pro plan for scheduled, automated posting.
  • An Unsplash API key if you want images fetched automatically (optional but recommended).
Out of scope
  • ×Blog Agent writes and publishes posts — it does not redesign your blog template or theme.
  • ×It won't edit or delete posts already live on your store — manage those in Shopify.
  • ×Image search needs an Unsplash API key — without one, drafts publish without imagery.
  • ×It doesn't manage SEO redirects or sitemaps — that stays in Shopify.
Setup

Step-by-step setup

Five steps from install to live. Screenshots coming soon.

01

Install on Shopify

From the Commerce Ace listing, click Install. Blog Agent embeds directly in your Shopify admin under Apps — no separate login required.

Tip Store-owner or staff permission is required to approve the install.
Screenshot coming soon
02

Connect your blog

In Settings, select which Shopify blog new posts publish to. Most stores use a single "News" or "Journal" blog.

Tip You can switch the target blog any time in Settings.
Screenshot coming soon
03

Configure your brand voice

Fill in your store description, brand tone, target audience, and key selling points. This is what Claude AI uses to write posts that sound like your store. The more detail you provide, the better the output.

Screenshot coming soon
04

Generate your first post

Click Generate Post. Claude writes the headline, body, and meta description. If you have an Unsplash key configured, it fetches a matching header image too. The draft appears in your queue within seconds.

Tip Search sparingly — Unsplash's free tier allows 50 requests per hour.
Screenshot coming soon
05

Review & publish

Read the draft, edit anything that needs a human touch, and publish to Shopify — or let scheduled posts go out automatically if you've enabled auto-publish.

Screenshot coming soon
Settings

Configuration guide

Every setting lives under Blog Agent → Settings. Sensible defaults ship at install — these are the ones worth reviewing.

SettingWhat it doesRecommended
Target blog Which Shopify blog posts publish to. News / Journal
Posting cadence How often scheduled drafts are generated. 2 per week
Tone The voice Claude writes in. Matches your store
Image source Where header images are fetched from. Unsplash (optional)
Auto-publish Publish scheduled drafts without manual review. Off (until you trust the output)
Meta descriptions Auto-write an SEO meta description per post. On
Store description Context Claude uses to keep posts relevant to your products and audience. 2–4 sentences, product-specific
Best practices

Merchant recommendations

What we tell every Commerce Ace merchant on their onboarding call.

Start in review mode

Keep auto-publish off for the first two weeks, until you trust the voice. Review every draft before it goes live.

Give it specific topics

"Winter skincare routines" beats "skincare." The sharper the brief, the better the post.

Keep a steady cadence

Two solid posts a week beats ten in a burst — for readers and for SEO.

Add your own images when relevant

Swap the Unsplash pick for a real product photo whenever the post is about a specific product.

Edit the first paragraph

It's what Google and readers see first. A quick human pass on the opening hook pays off.

Glance at the meta description

Claude writes them for you, but a quick check keeps them on-message and under 160 characters.

FAQ

Frequently asked

Who actually writes the posts?

Claude AI drafts the headline, body, and meta description from your topic brief and brand settings. You review and edit before anything publishes.

Will it touch posts I've already published?

No. Blog Agent only creates new drafts. Posts already live on your store are managed in Shopify — Blog Agent doesn't edit or delete them.

Do I need an Unsplash account?

Only for automatic imagery. Without a key, drafts still generate and publish — just without a header image. You can add your own images manually.

Can I schedule posts in advance?

Yes. Set a cadence in Settings and Blog Agent plans the calendar, generating and optionally publishing on schedule.

How do I change the writing tone?

In Settings → Brand Tone. It defaults to matching your store's existing copy style.

Is the content unique?

Every post is generated fresh from your brief. No two are identical. Review before publishing, as you would any draft content.