Recent Projects

Commerce Experiences Engineered to Perform

DCLSkincare.com - Custom Shopify Build

I spearheaded the full development of DCLSkinCare.com, leading the project from initial requirements gathering to a seamless launch. This custom Shopify store was meticulously designed and developed to meet the client's unique needs, delivering a visually stunning and user-friendly commerce experience. I implemented best practices for performance, SEO, and mobile responsiveness, ensuring the site runs flawlessly across all devices. From UX design to backend and frontend functionality, every aspect of this build reflects precision and scalability. The result? A sophisticated, high-performing Shopify store.

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TheFaceHaus.com - Custom Shopify Build

I led the end-to-end development of a custom Shopify store for TheFaceHaus.com, transforming client requirements into actionable tasks and delivering a seamless e-commerce experience. A key challenge was integrating their third-party booking system into Shopify, ensuring smooth scheduling for their esthetician-based business. I developed a dynamic slider that pulls real-time booking data, displaying esthetician photos and landing page links, all managed effortlessly. Using JavaScript, CSS, and HTML, I overcame technical hurdles to deliver a fully functional, user-friendly solution.

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WearSPF.com - Custom Shopify Build

I led the full development of WearSPF.com, a custom Shopify store built from the ground up to match client requirements. From collecting and organizing specifications to executing a seamless development cycle, I ensured a high-performing, visually stunning, and user-friendly commerce experience. This custom theme build was designed with scalability in mind, integrating best practices for performance, SEO, and mobile responsiveness. Every detail, from UX to backend and frontend efficiency, was optimized. Truly a masterpiece in Shopify development.

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Overview

Looking for Shopify or Agentic Commerce architecture, AI personalization, or custom GPT development? Commerce Ace delivers smart commerce experiences built for scale

Photo of Albert Halili

Hello, I'm Albert and I help B2B and DTC brands build high-performing digital experiences — from UX and front-end design to systems integration and AI-powered personalization.

Through Commerce Ace, my solo practice, I combine deep technical skills with strategic thinking to design and develop commerce solutions that are scalable, fast, and customer-centric. From landing pages to full Shopify builds, and from email flows to personalization logic, I make commerce experiences feel as seamless as they are smart.

By working directly with founders, CMOs, and product teams, I stay embedded in the work — building real partnerships, not just delivering files. My approach is collaborative, hands-on, and focused on results that actually move the business forward.

Why Commerce Ace?

Personalized solutions. Practical strategy. Built for growth.

How can data improve your eCommerce experience?

I use data as more than a reporting tool — it fuels strategy. From optimizing UX to building personalized journeys, every decision is backed by insights that increase performance and drive growth.

What is audience-centered UX design for eCommerce?

Great design goes beyond aesthetics — it drives conversions. I craft digital experiences based on how your customers actually shop, click, and decide — building loyalty through empathy and usability.

Need help bringing your eCommerce vision to life?

You have the brand — I bring the execution. From wireframes to working systems, I turn your ideas into scalable, conversion-focused digital experiences.

Why do the smallest details matter in eCommerce?

Every pixel, interaction, and AI prompt matters. I obsess over these details — because they separate average sites from exceptional commerce experiences that convert and retain.

Struggling to integrate Shopify, Agentic Commerce, or custom APIs?

I connect your commerce platforms so they work seamlessly together. From Shopify, Agentic Commerce and Klaviyo to custom GPT tools, I build scalable systems that sync your tech stack and grow with you.

Looking for custom Shopify or GPT-based commerce solutions?

No copy-paste builds here. Every implementation is tailored to your business logic, customer journey, and growth goals — built using clean, scalable code.

Do you need long-term support after launch?

Post-launch is just the beginning. I stay involved to test, optimize, and improve your stack — from AI personalization logic to UX updates that lift conversion and retention.

What does an end-to-end eCommerce partnership look like?

From the first conversation to post-launch support, I stay fully embedded with your team. You're not just hiring a freelancer — you're gaining a collaborative partner invested in your brand’s success at every stage of the journey.